Mystery Five-0
for Quilt Retailers
We're So glad You're here!
Mystery Five-0 is a fully integrated quilt mystery program offering four complete mystery quilts each year, plus an exclusive bonus pattern designed to encourage full participation.
Retailers have the flexibility to join in any or all of the mysteries throughout the year.
With a comprehensive marketing guide, promotional content, and a Done-For-You launch strategy, Mystery Five-O helps individual retailers focus on their business while generating an ongoing revenue stream.
Featuring exclusive patterns available only in Mystery Five-0 shops and a supportive nationwide community, this program is designed to keep your customers engaged year-round.
Join Us For A Mystery Five-0 Information Call
HOW DO QUILTING RETAILERS BENEFIT FROM
MYSTERY FIVE-0?
THE FIRST OF ITS KIND!
Year-round integrated mystery program
Mystery Five-0 is designed at every step to increase your revenue and create customer loyalty.
And it's more than that!
You get done-for-you marketing to promote, implement, and celebrate success with your customers, and all the training you need to implement in your business.
Three ways to generate revenue
You'll love the year-round revenue!
Create revenue three ways...
1. Sign up customers for each quarterly mystery through your business
2. Sell kits like crazy, to a broader market than ever before!
3. Continue sales after the mystery with reproducible patterns for every quilt (9 in total!)
"Done-For-You" Marketing Campaigns
Promote, Implement, and Celebrate!
Mystery Five-O provides participating retailers with a full Implementation Guide and supporting marketing materials.
We even have a full calendar to remind participating retailers what they should be doing and when they should be doing it.
Exclusive Rights To Pattern sales
Keep the revenue going!
Mystery Five-O will produce two complete patterns for each of the four mysteries, plus a bonus :scrappy pattern.
Supportive Community, Nationwide
Collaboration and Connection is KEY!
Through monthly Zoom sessions, our private Facebook group for Retailers, and annual seminars at Spring Market, participating businesses will have multiple opportunities to benefit from a supportive community, nationwide.
Join Us For A FREE Mini-Mystery To Check Us Out
the balance will be due April 2025
Benefits of
EARLY REGISTRATION:
Monthly bonus Zoom training calls through Apil
Marketing Training and Implemention Calls
Program Planning and BONUS Events
LIVE and Pre-Recorded Boot Camps
Members only program support
Q&A Resource Center
Video library
Sneak Peak mystery quilt images & planning yardage
Charter Member Referral program
Earn $50 credit for every new member referred
Available to Charter Members ONLY
Your Annual Membership Investment NEVER goes up!
As a former online and local quilt shop owner, I know how difficult it is to keep all the balls in the air. And marketing to new and current customers always seems to be what falls to the bottom of the list.
With Mystery Five-0, we give you everything you need to implement a quarterly Mystery program in your business...you follow the plan and watch your customers and revenue grow!
Teresa Coenen, Stitchin' Tree
Check Out Our Mystery Five-0 Facebook Page
the balance will be due April 2025
Frequently Asked Questions
Independent, locally owned quilt retailers can participate in Mystery Five-O. These retailers may be brick & mortar shops, online stores, or both.
Yes! In fact, Mystery Five-0 is an international program. In the first year, Mystery Five-0 will be operating in many US states and in Canada.
Mystery Five-0 supports equal and open participation of all quilt retailers. We believe that, collectively, increased retailer participation will exponentially increase the level of quilter participation, providing opportunities for all retailers to grow and benefit from the program.
All Mystery Five-0 retailers have three sources of income:
SELL QUILTER REGISTRATIONS: Quilters wishing to participate in Mystery Five-O mysteries purchase a $50 gift certificate from participating retailers. The gift certificate can be spent on a mystery kit or any other merchandise sold by the participating retailer.
SELL KITS: Participating retailers prepare and sell (fully revealed) kits for each mystery. These kits can be sold to any quilter wishing to participate even if she did not purchase the Mystery Five-O gift certificate from the retailer selling the kit.
CONTINUE SALES AFTER THE MYSTERY CONCLUDES: Retailers can continue to sell the complete pattern (printed & electronic download) and remaining kits long after the mystery concludes, providing an ongoing revenue stream. Continue to sell kits and patterns for as long as you like.
Additionally, Charter Members can also generate income through the Member Referral Program.
Wow! That's a loaded question. You get a LOT! You will have full access to a year-round mystery marketing program to include four mysteries and a bonus pattern. You will also receive a complete implementation and marketing guide for each mystery. You will have access to retailer resources to support your implementation. And your participation will be promoted through our program website, Facebook page, and other social channels.
Online-only quilt retailers can benefit equally from Mystery Five-0. We make no distinction between brick & mortar retailers and online retailers. Quilters have equal opportunity to shop online amongst all registered retailers. Additionally, we provide marketing and implementation support that aids online retailers in setting up personalized online communities to promote the mystery quilts.
Mystery Five-0 has several EXCLUSIVE benefits for Charter Members:
Invitation to participate in Facebook Success Formula training (at no cost)
Member referral program, $50 referral fee for each referred member
Locked in Charter Member pricing, $550 in subsequent years, regardless of the program pricing
Premier placement on the Mystery Five-0 Participating Retailer page
Charter Member Status symbol for email, website, and social media
We appreciate the leap of faith that Charter Members are taking, and we also appreciate Charter Member assistance in helping us grow the program in it's infancy. That's why we established the Charter Member Referral Program that is exclusively available to Charter Members. Charter Members are encouraged to spread the word to other quilt retailers and encourage them to join. When the retailers join, we ask them how they learned of Mystery Five-0, and we give a $50 credit to the Charter Retailer who referred them. Refer 11 new retailers, and Charter Members can enjoy FREE participation for one year. There is no limit to the number of referral incentives to be earned. If Charter Members refer more than 11 new retailers, they can roll the referral incentives to the next year's membership.
Charter Members who have already fully paid for their own membership and get more referrals have two options: 1) request a $50 refund for each new referral, or 2) apply the referral incentive to the next year's membership.
Absolutely! the theme for the upcoming mystery season will be released to Mystery Five-0 Retailers in December. Images of the quilts, including fabric suggestions and yardage requirements will be released to Retailers in January & February, providing ample opportunity to plan and shop for fabric, tools and add-on promotional items.
Each mystery quilt will be previewed to participating Retailers, including a quilt image, fabric suggestions and requirements, and possible tool recommendations. Mysteries 1 & 2 will be previewed in January. Mysteries 3 & 4, and the Bonus quilt will be previewed in February.
Mystery Five-0 sets MAP and IMAP pricing for quilter registration and pattern sales. Individual kit prices, sewing experiences, and add-on sales are controlled by the individual retailers who are participating in the program.
No, Retailers do not have to sell Mystery Five-0 kits. Buy why wouldn't you? Selling the kits can be a significant source of income to Mystery Five-0 Retailers. With our implementation and marketing support, you may find that promoting and selling the kits locally and online is quite easy!
Nearly all Mystery Five-0 implementation and marketing training will occur via live Zoom sessions. All training sessions will be recorded and stored in a Retailer Resource Library. Additionally, Retailers are encouraged to join and participate in our Mystery Five-0 Retailer Facebook group, where we encourage retailers to collaborate and encourage each other while navigating the mysteries.
Mystery Five-O provides participating retailers with a full Implementation Guide and supporting Marketing Guide. We even send prompts to remind participating retailers what they should be doing and when they should be doing it.
IMPLEMENTATION GUIDE
1. In-store guide with dates/promotional materials/images/videos
2. Online-store guide with dates/promotional materials/images/videos
3. Pricing structure for participation & follow-up pattern sales
4. Monthly support Zoom sessions with recording library
MARKETING GUIDE
1. Social media, email, website promotion and scheduling
2. "Done-For-You" copy and images (or image suggestions)
3. Monthly support Zoom sessions with recording library
4. Networking opportunities through private Facebook Group & market meets
You will not need to customize images or videos. The written content will indicate when you need to add your information, i.e. "add shop name" or "add pricing".
If you LIKE writing content, we encourage you to modify the suggestions so that your content represents your brand voice. We will provide training on this concept in our implementation and marketing Learning Labs.
If you wish to reproduce the "How To" videos using your staff and materials, we encourage you to do so.
If you hate marketing, Mystery Five-0 is definitely for you. We have the entire marketing program prepared and ready for you to implement/post. Hand it off to a staff member and you're done. Who knows? After experiencing success from our wrap-around marketing campaigns, you might find you like marketing after all.
Absolutely! We want you to be successful, and we will provide every opportunity possible to make that happen. Beginning in November, we will host LIVE Q&A for all Mystery Five-0 retailers twice a month on the 2nd and 4th Mondays of the month at 10:00AM Central time. If you can't make the meeting, don't worry! We'll post the recorded video in the Retailer's Library, and summarize the Q&A in our bi-weekly email sent on the 1st and 3rd Mondays of the month.
You are not required to participate in all of the mysteries. Mystery Five-0 Retailers pay one fee that covers any or all of the mysteries. We encourage full participation, but will also support partial participation. The 5th Bonus pattern is only available to Retailers who participate in all four mysteries.
We cannot control where consumers choose to spend their dollars. We will help each Mystery Five-0 Retailer implement and promote their mysteries in a manner that promotes and rewards customer loyalty.
No, the dates for pre-promotion and mystery clue release are set by the Mystery Five-0 program, and must be adhered to by all participating Retailers. Retailers can continue to sell kits and patterns after the conclusion of the mystery.
Quilt blocks in the Mystery Five-0 patterns will typically be pieced using a traditional method. In the event that construction is a little more challenging, or requires a tool or ruler, our creative team will provide a video that demonstrate the suggested method. Participating Retailers are welcome to audit these videos and make substitutions that best fits their shop. For example, if we suggest making half-square triangles in a traditional method, and you promote the use of Triangles on a Roll, then by all means, you are welcome to promote the product that you are supporting in your shop.
The mystery part of the program has prescribed dates for the beginning and end of each mystery. After a mystery runs its course, retailers are allowed to continue to sell the pattern. If a retailer does not participate in all of the mysteries in the program year, they are able to use the patterns the following year, but cannot run the mystery in following years.
EXPLORE
ON SOCIAL
Mystery Five-O Benefits for Retailers
1. Year-Round Integrated Mystery Program With Quarterly Mysteries
Program Package
Four Mystery Quilts Each Year
July-Aug-Sept
Oct-Nov-Dec
Jan-Feb-Mar
Apr-May-June
One Bonus Scrappy Pattern
Reward your quilters for participating in all four mysteries
Choose Mysteries You Want to Participate In
You pay one price,
regardless of the number of mysteries you participate in
"Done For You" Program
*Clues (video & print)
*Patterns
Two alternate setting patterns
Guidance for encouraging creativity
*FAQ page & videos
*Facebook community
*YouTube video library
Program Support Services
Mystery Five-O Retail Website
*Promotes the current and upcoming mysteries
*Promotes participating retailers with links
Mystery Five-O Retail Facebook Page
*Promotes current and upcoming mysteries
*Cross-promotion of participating retailers
*Shared content from participating retailers
YouTube Retail Channel
*FAQ for quilters
*How-to videos for quilters
2. Ongoing Revenue Stream
Three ways to generate revenue with Mystery Five-O
SELL QUILTER REGISTRATIONS: Quilters wishing to participate in Mystery Five-O mysteries purchase a $50 gift certificate from participating retailers. The gift certificate can be spent on a mystery kit or any other merchandise sold by the participating retailer.
SELL KITS: Participating retailers prepare and sell (fully revealed) kits for each mystery. These kits can be sold to any quilter wishing to participate even if she did not purchase the Mystery Five-O gift certificate from the retailer selling the kit.
CONTINUE SALES AFTER THE MYSTERY CONCLUDES: Retailers can continue to sell the complete pattern (printed & electronic download) and remaining kits long after the mystery concludes, providing an ongoing revenue stream. Continue to sell kits and patterns for as long as you like.
With gift certificate registration, retailers are able to encourage LOYAL followers of the Mystery Five-O program. Quilters can continue to register through their local quilt shop EVEN if they are purchasing their kit(s) elsewhere. Mystery Five-O provides a 5th bonus pattern so that participating retailers can reward their quilters who are loyal through all four quilt mysteries.
3."Done For You" Launch and Marketing Campaigns
Mystery Five-O provides participating retailers with a full Implementation Guide and supporting Marketing Guide. We even send prompts to remind participating retailers what they should be doing and when they should be doing it.
IMPLEMENTATION GUIDE
1. In-store guide with dates/promotional materials/images/videos
2. Online-store guide with dates/promotional materials/images/videos
3. Pricing structure for participation & follow-up pattern sales
4. Monthly support Zoom sessions with recording library
MARKETING GUIDE
1. Social media, email, website promotion and scheduling
2. "Done-For-You" copy and images (or image suggestions)
3. Monthly support Zoom sessions with recording library
4. Networking opportunities through private Facebook Group & market meets
5. Supportive Community, Nationwide
Through monthly Zoom sessions, our private Facebook, and annual seminars at Spring Market, participating retailers will have multiple opportunities to benefit from a supportive community, nationwide.
4. Exclusive Patterns For Mystery Five-O Retailers
Mystery Five-O will produce complete patterns for all four mysteries and a bonus pattern. These patterns will forever be exclusive for use by Mystery Five-O participating retailers.
has over 18 years experience as a pattern designer, owner/operator of a brick & mortar quilt shop, and online web presence. She now focuses her time on quilt pattern design, virtual instruction, and digital media coaching, with an emphasis on helping retailers grow their business and increase their profits. Her licensed, reproducible quilt patterns and programs can be found in shops throughout the world.
Teresa has successfully navigated email & social media to produce sales and build a reliable customer base in a global economy. She coaches quilt shops and other small businesses in their digital marketing efforts.
has been quilting for over 40 years. She has co-authored 4 books on quilting and she enjoys teaching and designing quilt patterns. She is the owner of Sew Creative ( a store featured in Better Homes & Gardens Quilt Sampler Magazine) in Ashland, Oregon. Her store is known for its unique Block of the Month programs and its extensive Australian Aboriginal fabric collection.
Karen is passionate about exploring creativity in quilt design. She encourages her customers to play with different block layouts and she is constantly amazed and excited by the results.
lives in northern Vermont and has been quilting for 35 years. She retired from a career in public service to follow her dream of opening a quilt shop. Commuting to work , she passed a vacant, two-room schoolhouse built in 1900. She told herself, 'That would make the cutest quilt shop!'.When she saw a For Sale sign. Vermont Quilter’s Schoolhouse came to be, and she has not looked back since, going on to win Best Local Quilt Shop 2024.
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Tina loves curating fabrics for new designs/kits. Known for encouraging customers to make the pattern 'their own' and embrace their creativity, she loves seeing the unique designs her customers create with the same basic pattern
has been helping entrepreneurs build highly profitable businesses for over two decades. She is a committed catalyst for small businesses to create a solid foundation for success that gives them the freedom and flexibility to both make the impact they desire with their business AND create the income needed to live the lifestyle of their dreams.
She has founded 3 successful businesses, taking one of them to over 7 figures. Her broad experience in business strategy, marketing strategy/implementation, and team dynamics and leadership have made her a trusted advisor to entrepreneurs all over the world.
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